UGG re-launched their iconic boot with new water-resistant and traction benefits during its most beloved season.
To help tell this story, we partnered with comedian and influencer Arielle Vandenberg on the first day of fall to release creative content around the boot’s benefits to her fans on Snapchat, Instagram, and Twitter.
Created stills + video focused on the different landscapes of California with influencer and model Hanalei Reponty.
Broke UGG’s Instagram record for most engaged + liked photo. Timely Pumpkin Patch shot = everything.